What I love
If you ask me my passion, I'll say art and design. At a young age, I was drawn to literally anything that allowed me to be creative and expressive.
I am obsessed with "the details" — the moments that literally make us stop what we're doing and use our senses.
A taste of freshly brewed coffee or the scent of lit candle, the colors on your plate, the lyrics of song, the street graffiti on the side of a building. These are the moments most meaningful to me, that I search for.
Work Life Balance
Having launched and built my career in NYC, I always viewed the city to my greatest source of inspiration. It's lively nature makes anything feel possible. I love spending time outdoors and pursuing a well-balanced life by staying active. Just like work, making time for movement is just as much a priority. I also am an avid believer in mindfulness — taking 20 minutes every morning to medidate and set my intensions. By showing up and committing at least an hour to feel like the best versional myself, I can show up even more for others.
Whether we are meeting for the first time or are old friends, I welcome you Asaadi Graphics.
When I founded my business back in 2017, I had no idea the journey I was about to embark upon— both personally and professionally.
As the head Creative Director of a boutique NYC design studio, I use a holistic approach with clients. Our process is collaborative and goes beyond just graphic design. We conceptualize, strategize and execute to ensure your vision comes to life.
In 2021, five percent of hundreds of thousands of local wedding professionals listed on The Knot received a distinguished award. In its fifteenth annual year, The Knot continues its long-standing tradition of supporting local wedding vendors with The Knot Best of Weddings 2021, an annual by-couples, for-couples guide to the top wedding professionals across the country. This comes as the industry prepares for an increase in upcoming celebrations due to postponed events throughout 2020.
I was so pleased to receive this award the year of the Pandemic and strive to continue working hard for my clients.