What I love
If you ask me my passion, I'll say art and design. At a young age, I was drawn to literally anything that allowed me to be creative and expressive. I followed my intuition and studied graphic design. However, my greatest pleasure in life is being a collaborator — both in my career and socially.
I am obsessed with "the details" — the moments that literally make us stop what we're doing at use our senses.
A taste of freshly brewed coffee or the scent of lit candle, the colors on your plate, the lyrics of song, the street graffiti on the side of a building. These are the moments most meaningful to me, that I search for.
What brings me joy
One of the best ways for me to feel inspired is travel, to move through a place on foot and seeing the city by walking. I tap into my curiosity through experience.
It is important for me to live a life in balance and stay active. Living in NYC, the opportunities to explore my own city are limitless. I truly enjoy running along the water, visiting my favorite studio for a spin class, stopping at the farmer's market. I love seeking out new restaurants, visiting hotels and art galleries, just by walking around various neighborhoods.
Whether we are meeting for the first time or are old friends, I welcome you to the latest and greatest version of me and my work baby, Asaadi Graphics.
When I founded my business back in 2017, I had no idea the journey I was about to embark upon— both personally and professionally.
As the head Creative Director of a boutique NYC design studio, I use a holistic approach with clients. Our process is collaborative and goes beyond just graphic design. We conceptualize, strategize and execute to ensure your vision comes to life.
The beauty in being a business owner, is the level of unknown, unexpected and everything in between. Ever since, I have met the most fascinating people and had the pleasure of working with inspirational individuals who have supported and shaped my business. When one door closes, 3 doors open.
So say hello to the 2020 version of Asaadi Graphics.
Passion vs. Purpose